When people normally think about working with a PR agency, they’re thinking of media relations.
We’ve worked with hundreds of individuals and businesses to, essentially, get them in the press (and occasionally, we’ve helped to keep them out of it, too).
What do we mean by ‘the press’? Typically, when we first sit down with clients, we work out how best to reach the audience they want to reach. That could be through the newspapers they read. It could be through relevant magazines and news sites – of which there’s something, quite literally, for everyone.
It could be that your potential customers, clients and users are best reached through broadcast media – in which case we’d look to TV shows, news channels and/or radio stations.
Very often, it’s a mix of all of the above.